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New Product Marketing


A series of articles provided by Jim Harris, Princeton Products, Chelsea, OK. Jim was an ex-WalMart executive who provided new product marketing and consulting services to individuals and businesses throughout the country. He passed away September 22, 1999. We mourn his passing.


  • 9806: Obtaining Patent Protection -- Packing Your Own Chute (Part 1)
  • 9807: Obtaining Patent Protection -- Packing Your Own Chute (Part 2)
  • 9808: Obtaining Patent Protection -- Packing Your Own Chute (Part 3)
  • 9809: Great Ways to Shoot Yourself in the Foot (Part 1)
  • 9810: Great Ways to Shoot Yourself in the Foot (Part 2)
  • 9811: Invention Development 101
  • 9812: Communicating With People
  • 9901: Consumer Driven Innovation (CDI)
  • 9902: Capturing the Giant -- Is It Really Necessary?
  • 9903: Role of the Independent Inventor in Technology Transfer
  • 9904: To Change or Not to Change
  • 9905: Tips on Marketing Your Invention
  • 9907: Why Corporations Often Reject Independent Inventors
  • 9908: How Important is the Evaluation Process to Your Invention?


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